Our Vision

Steel Options Seef Steel vision is to be the most consistent and professional supplier of steel in our elected field to our target market.

Our Mission Statement

Service

We will deliver exceptional service by listening to, communicating with, and understanding our customer’s needs and expectations.

People

We will install a passion for customer service amongst our employees through effective training and recruitment techniques.

Quality

We will understand our customer’s needs and provide internationally acceptable products and services.

Costs

We will continue to focus on cost savings and productivity improvements in order to provide value for money for our customers.

Technology

We will provide up-to-date technology to improve our organisation’s performance and enhance our customer's profitability.

Confidentiality

We will ensure an honest and trustworthy relationship exists with our customers by maintaining the highest standards of integrity.

Social Investment

As a company, we aim to continously better the lives of the needy in South Africa through contributions and donation.

Ashley Wachenheimer

CEO & Co-founder

Ashley Wachenheimer has been in the steel industry for 32 years. He is knowledge-riched with all types of steel within the industry. He has commited his company to excellent service and quality.

Send me an email

Ralph Seef